Author
July Pardo Ruiz
Co-Founder / COO
Co-Founder and Chief Operating Officer at OnDemand. She leads operations, team scaling, and delivery for technology initiatives across the US, Colombia, LATAM, and Spain.
Professional profile
July oversees operations and project delivery at OnDemand, ensuring every custom software and staff augmentation initiative has the right talent, alignment, and methodology to succeed.
Her work bridges operational efficiency, multidisciplinary team leadership, and close partnership with business leaders undergoing digital transformation.
Areas of expertise
Related insights
- Nearshore LATAM Developers: Cost Guide for US B2B Teams
A practical guide to estimating the cost of LATAM nearshore developers for US B2B teams.
- Staff Augmentation vs Outsourcing: What Works for US B2B?
A clear comparison of control, cost, speed, and quality in staff augmentation and outsourcing.
- How to Hire LATAM Developers for US SaaS Teams
A practical guide for SaaS teams that want to add nearshore development capacity in LATAM.
- Custom Software Development Strategy for US Mid-Market Companies
How mid-market companies can turn a business need into custom software and review the results.
Case studies
- The EL TIEMPO app, co-created with OnDemand talent, wins at the 2026 Digital Media Awards Americas
The EL TIEMPO app, co-created with OnDemand talent, won Best News Website or App Relaunch at the 2026 Digital Media Awards Americas.
- Case study: PayU integration in a mobility mobile app
How we delivered a mobile app with PayU payment flows for an urban mobility operation.
- Case study: US financing platform
In-person payment enablement and operational modernization for a US financing platform.