What changed
Smoother reading and navigation on mobile
Case studyFeatured media clientWAN-IFRA Americas 2026 winner
The EL TIEMPO app, co-created with OnDemand talent, wins at the 2026 Digital Media Awards Americas
We are proud to celebrate that the new EL TIEMPO app was recognized as the international/national winner in the Best News Website or App Relaunch category at the 2026 Digital Media Awards Americas.
Client
El Tiempo
Industry
Media
Core service
Staff augmentation
Recognition
WAN-IFRA Americas 2026 winner
Advancing to Digital Media Awards Worldwide 2026
Operational impact
Faster product iteration cycles
What was left ready
A scalable base for future releases
Context
Casa Editorial El Tiempo needed to strengthen its mobile channel for new news-consumption behaviors: more personalization, better reading experience, faster formats, audio, and a technical foundation ready to evolve.
Challenge
The main challenge was improving performance, navigation, and product speed without disrupting editorial work or making execution heavier for the technical team.
Technical solution
OnDemand participated through a Staff Augmentation model, integrating technical talent into Casa Editorial El Tiempo's team to support execution on a scalable mobile app with reusable components and a stronger user experience.
Stack and integrations
- Content and taxonomy API integrations
- In-app analytics for iterative optimization
- Release pipeline and operational monitoring
- Technical capacity integrated into the client's team through Staff Augmentation
Outcomes
- Smoother reading and navigation on mobile
- Faster product iteration cycles
- A scalable base for future releases
- International/national winner in Best News Website or App Relaunch at WAN-IFRA Americas 2026
Industry recognition
International/national winner at the 2026 Digital Media Awards Americas
Published by WAN-IFRA on April 16, 2026.
WAN-IFRA recognized New El Tiempo News App by Casa Editorial El Tiempo as the international/national winner in the Best News Website or App Relaunch category.
- Officially recognized project: New El Tiempo News App | Casa Editorial El Tiempo | Colombia
- Official category: Best News Website or App Relaunch
- Winners advance to the 2026 Digital Media Awards Worldwide
External recognition
El Tiempo product design does the hard work so users don't have to
Published by INMA Product & Tech Initiative Blog on February 17, 2026.
INMA highlighted El Tiempo's mobile product evolution as a reference in clean, user-focused news experience design.
- Metrics reported by INMA: MAU +31%
- Metrics reported by INMA: subscriptions +128%
- Metrics reported by INMA: average time spent +13% and audio growth close to 200%
How this kind of work fits inside Framework OND
Results like this do not depend on technology alone. They also depend on how the problem is defined, how scope is organized, and how deliveries are validated. That logic is documented in our working methodology.
1. Discovery and business context
The team stops debating symptoms and starts working on a concrete need.
2. Scope and delivery path
Business and technology teams share the same expectation around time, priority, and next delivery.
3. Functional and technical design
The project enters build with less ambiguity and fewer late corrections.
Frequently asked questions
Did OnDemand develop the EL TIEMPO app?
OnDemand participated through a Staff Augmentation model, integrating technical talent into Casa Editorial El Tiempo's team. That is why we use a precise formulation: co-created with OnDemand talent.
Which award did the EL TIEMPO app receive?
The new EL TIEMPO app was recognized as the international/national winner in the Best News Website or App Relaunch category at the 2026 Digital Media Awards Americas, organized by WAN-IFRA.
What can other media teams replicate from this case?
A delivery approach that combines integrated technical talent, performance, mobile UX, and editorial workflows to build digital products capable of competing internationally.
Recommended next step
If you want to replicate this type of result, review the related industry and core service or share your context with us.