What changed
Smoother reading and navigation on mobile
Case studyFeatured media clientWAN-IFRA 2026 finalist
Case study: mobile app development for a media company
We built a mobile app that improved reading experience for the business side and gave the technical team a stronger base to keep evolving the product.
Client
El Tiempo
Industry
Media
Core service
Custom software
Recognition
WAN-IFRA 2026 finalist
Global awards date: June 2, 2026
Operational impact
Faster product iteration cycles
What was left ready
A scalable base for future releases
Context
The media team needed a stronger mobile channel that could support audience demand and a better product experience.
Challenge
The main challenge was improving performance, navigation, and product speed without disrupting editorial work or making execution heavier for the technical team.
Technical solution
We delivered a scalable mobile architecture, reusable components, and a cleaner publishing flow for editorial and product teams.
Stack and integrations
- Content and taxonomy API integrations
- In-app analytics for iterative optimization
- Release pipeline and operational monitoring
Outcomes
- Smoother reading and navigation on mobile
- Faster product iteration cycles
- A scalable base for future releases
- Finalist in the WAN-IFRA Digital Media Awards 2026
Industry recognition
Finalist in the WAN-IFRA Digital Media Awards 2026
Published by WAN-IFRA on March 19, 2026.
WAN-IFRA listed New El Tiempo News App among the 2026 finalists in the Best News Website or App Relaunch category.
- Official finalist listing: New El Tiempo News App | Casa Editorial El Tiempo | Colombia
- Official category: Best News Website or App Relaunch
- Global winners will be announced on June 2, 2026 in Marseille, France
External recognition
El Tiempo product design does the hard work so users don't have to
Published by INMA Product & Tech Initiative Blog on February 17, 2026.
INMA highlighted El Tiempo's mobile product evolution as a reference in clean, user-focused news experience design.
- Metrics reported by INMA: MAU +31%
- Metrics reported by INMA: subscriptions +128%
- Metrics reported by INMA: average time spent +13% and audio growth close to 200%
How this kind of work fits inside Framework OND
Results like this do not depend on technology alone. They also depend on how the problem is defined, how scope is organized, and how deliveries are validated. That logic is documented in our working methodology.
1. Discovery and business context
The team stops debating symptoms and starts working on a concrete need.
2. Scope and delivery path
Business and technology teams share the same expectation around time, priority, and next delivery.
3. Functional and technical design
The project enters build with less ambiguity and fewer late corrections.
Frequently asked questions
What kind of media app was delivered?
A mobile app built for editorial content consumption with strong performance and operational stability.
What can other media teams replicate from this case?
A product approach that aligns app performance, UX, and editorial workflows to improve user retention.
Recommended next step
If you want to replicate this type of result, review the related industry and core service or share your context with us.