What changed
Smoother reading and navigation on mobile
Case studyFeatured media clientWAN-IFRA Americas 2026 winner
The EL TIEMPO app, co-created with OnDemand talent, wins at the 2026 Digital Media Awards Americas
The new EL TIEMPO app was recognized as the international/national winner in the Best News Website or App Relaunch category at the 2026 Digital Media Awards Americas. OnDemand talent contributed alongside the Casa Editorial El Tiempo team.
Client
El Tiempo
Industry
Media
Core service
Staff augmentation
Recognition
WAN-IFRA Americas 2026 winner
Advancing to Digital Media Awards Worldwide 2026
Operational impact
Faster product iteration cycles
What was left ready
A technical base designed to support future releases
Context
Casa Editorial El Tiempo wanted to strengthen its mobile channel as news-consumption habits changed, with more personalization, a more comfortable reading experience, agile formats, audio, and a technical foundation that could continue to evolve.
Challenge
The challenge was to improve performance, navigation, and the team's ability to evolve the product without disrupting editorial work or adding unnecessary load to the technical team.
Technical solution
OnDemand participated through Staff Augmentation, integrating technical talent into Casa Editorial El Tiempo's team to support app development, reusable components, and the evolution of the mobile experience.
Stack and integrations
- Content and taxonomy API integrations
- In-app analytics for iterative optimization
- Release pipeline and operational monitoring
- Technical capacity integrated into the client's team through Staff Augmentation
Outcomes
- Smoother reading and navigation on mobile
- Faster product iteration cycles
- A technical base designed to support future releases
- International/national winner in Best News Website or App Relaunch at WAN-IFRA Americas 2026
Industry recognition
International/national winner at the 2026 Digital Media Awards Americas
Published by WAN-IFRA on April 16, 2026.
WAN-IFRA recognized New El Tiempo News App by Casa Editorial El Tiempo as the international/national winner in the Best News Website or App Relaunch category.
- Officially recognized project: New El Tiempo News App | Casa Editorial El Tiempo | Colombia
- Official category: Best News Website or App Relaunch
- Winners advance to the 2026 Digital Media Awards Worldwide
External recognition
El Tiempo product design does the hard work so users don't have to
Published by INMA Product & Tech Initiative Blog on February 17, 2026.
INMA highlighted El Tiempo's mobile product evolution as a reference in clean, user-focused news experience design.
- Metrics reported by INMA: MAU +31%
- Metrics reported by INMA: subscriptions +128%
- Metrics reported by INMA: average time spent +13% and audio growth close to 200%
How this kind of work fits inside Framework OND
Results like this do not depend on technology alone. They also depend on how the problem is defined, how scope is organized, and how deliveries are validated. That logic is documented in our working methodology.
1. Understanding the problem and business context
The team stops debating symptoms and starts working on a concrete need.
2. Scope and practical plan
Business and technology teams share the same expectation around time, priority, and next delivery.
3. Functional and technical design
The project enters build with less ambiguity and fewer late corrections.
Frequently asked questions
Did OnDemand develop the EL TIEMPO app?
OnDemand participated through a Staff Augmentation model, integrating technical talent into Casa Editorial El Tiempo's team. That is why we use a precise formulation: co-created with OnDemand talent.
Which award did the EL TIEMPO app receive?
The new EL TIEMPO app was recognized as the international/national winner in the Best News Website or App Relaunch category at the 2026 Digital Media Awards Americas, organized by WAN-IFRA.
What can other media teams replicate from this case?
One useful lesson is to treat integrated talent, performance, mobile UX, and editorial workflows as connected parts of the same product.
Facing a similar challenge?
Tell us what you want to improve. We can work through which parts of this case apply to your operation and what a realistic first step could look like.