Author
Esteban Castiblanco Moncaleano
Co-Founder | CTO
Co-Founder and CTO at OnDemand. He leads nearshore staff augmentation, custom software development, and digital transformation initiatives for companies across the US, Colombia, LATAM, and Spain.
Professional profile
Esteban leads OnDemand's technical strategy and works with B2B teams that need to scale delivery, reduce operational friction, and build durable digital products.
His background spans software architecture, mobile development, enterprise integrations, and product execution for operations that demand speed, stability, and scalability.
Areas of expertise
Related insights
- Nearshore LATAM Developers: Cost Guide for US B2B Teams
A practical cost framework for hiring LATAM nearshore developers for US B2B teams.
- Staff Augmentation vs Outsourcing: What Works for US B2B?
Compare control, cost, speed, and quality tradeoffs between staff augmentation and outsourcing.
- How to Hire LATAM Developers for US SaaS Teams
A hiring blueprint for SaaS teams building nearshore engineering capacity in LATAM.
- Custom Software Development Strategy for US Mid-Market Companies
How mid-market companies can execute custom software initiatives with measurable outcomes.
Case studies
- Case study: mobile app development for a media company
How we delivered a media mobile app focused on performance, editorial speed, and audience growth.
- Case study: PayU integration in a mobility mobile app
How we delivered a mobile app with PayU payment flows for an urban mobility operation.
- Case study: US financing platform
In-person payment enablement and operational modernization for a US financing platform.