Author
Esteban Castiblanco Moncaleano
Co-Founder / CTO
Co-Founder and CTO at OnDemand. He supports nearshore staff augmentation, custom software development, and digital transformation initiatives for companies across the US, Colombia, LATAM, and Spain.
Professional profile
Esteban guides OnDemand's technical strategy and works with B2B teams that want clearer delivery, simpler operations, or a digital product that can evolve over time.
His background spans software architecture, mobile development, enterprise integrations, and product work for operations where performance and continuity matter.
Areas of expertise
Related insights
- Nearshore LATAM Developers: Cost Guide for US B2B Teams
A practical guide to estimating the cost of LATAM nearshore developers for US B2B teams.
- Staff Augmentation vs Outsourcing: What Works for US B2B?
A clear comparison of control, cost, speed, and quality in staff augmentation and outsourcing.
- How to Hire LATAM Developers for US SaaS Teams
A practical guide for SaaS teams that want to add nearshore development capacity in LATAM.
- Custom Software Development Strategy for US Mid-Market Companies
How mid-market companies can turn a business need into custom software and review the results.
Case studies
- The EL TIEMPO app, co-created with OnDemand talent, wins at the 2026 Digital Media Awards Americas
The EL TIEMPO app, co-created with OnDemand talent, won Best News Website or App Relaunch at the 2026 Digital Media Awards Americas.
- Case study: PayU integration in a mobility mobile app
How we delivered a mobile app with PayU payment flows for an urban mobility operation.
- Case study: US financing platform
In-person payment enablement and operational modernization for a US financing platform.